The 55 Minutes Story
Einstein remarked that creativity is all about asking the right questions. When asked what he would do if given one hour to save the world, Einstein replied that he would spend 55 minutes to understand and formulate the problem, and 5 minutes to execute the solution.
For complex business problems that require process changes and software development, it is vital that the right problems are identified in order to prevent costly design and implementation mistakes. 55 Minutes excels at asking the right questions to reach the essence of the business problems to be solved.
Once a problem is identified, it is important to examine it from different angles. Breakthroughs are often attained by examining a problem from new perspectives or by restructuring it in some manner. 55 Minutes possesses the extensive experience to formulate a problem in multiple representations in order to find the one that leads directly to the solution.
Software development is relatively immature as an engineering discipline. Therefore, it is even more important for someone with the proper experience in user research, requirements development, and software systems architecture to lead the process of problem exploration and resolution.
By identifying and structuring problems properly, 55 Minutes can lead you to elegant, powerful, and often very simple solutions for even the most complex of situations.
Next: read about the founders.